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Research papers

The dynamics of change in client/agency relationship

The objectives of this paper are to define the changes which have occurred in the client/agency relationship and the dynamics of these changes. After tracing the path of Industrial Research to Business-to-Business Research, the paper describes: the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Jean Bigant, Christine J. Freeman
Company: GfK
June 15, 1994
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Citation

Bigant and Freeman (1994a, June 15). The dynamics of change in client/agency relationship. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-dynamics-of-change-in-client-agency-relationship